Importing, like exporting offers new business opportunities and a solid knowledge of the toy and game market is essential. While the actual process of importing may be quite straightforward, in some cases national culture and a different set of business terms can lead to misunderstandings and disappointments. It may be difficult to explain to a foreign supplier that a precise delivery date is mandatory or that even a small delay in delivery can make the shipment worthless.

International toy fairs are a good source to assess foreign markets. Any products being considered for import must meet certain Canadian federal and provincial requirements; these should be researched in advance of any contracts being signed. There may be licensing, duties and tariffs to consider - in fact, there is specific documentation and required record-keeping in order to comply with Canadian regulations before the goods are released to Canada.

Packaging and Language Laws

In Canada, The Packaging Act contains the regulatory requirements for product packaging. For a comprehensive understanding of the Act and its regulations, a useful publication is the "Guide to the Consumers Packaging and Labelling Act and Regulations".

As a minimum, federal regulations about packaging stipulate that the following four items of information must be shown on the packaging:

· Country of origin
· Principal place of business (in English and French)
· Net quantity (e.g. 54 blocks; one doll and one carriage; six balls and one bat)
· Product name ("Doll") or pictorial representation of the item

In all provinces except Quebec, the federal regulations apply for packaging. If you have any questions or concerns about the suitability of packaging relative to government regulations, you should check with the appropriate officials. Packaging in Canada should be bilingual (French and English).

Effective January 1, 1998, in Quebec all language printed on packaging and everything else related to the product must be in French only or bilingual (French must be at least equally prominent to any other language). This rule also applies to any instruction sheets or descriptions accompanying the item.

Professional Advice is Worthwhile

As an importer, you are responsible for all records on reporting, releasing, accounting for, and paying for goods that you imported. You must substantiate what goods were imported, quantities, price and the goods' origin.

Because there are many aspects and details to importing, it is recommended that appropriate expert advice be obtained either prior to importing or to assist with the ongoing process. Many government agencies and non-profit organizations offer services, programs and assistance in all areas of importing. Talking to a reliable customs broker is important for expert advice about issues such as customs clearance, freight forwarding and logistics.

More Places to Get Help

Canada Customs

Information offices are located at major airports and centres, providing information about the release of toys in incoming shipments, etc. Check your local telephone directories for the branch nearest you.